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Join us...
2010 Joint MBNA
& MAMBA Annual Meeting Kansas City |
EDUCATIONAL SEMINARS
Produced by MB UniversityLegislative Update with Funeral Rule Update
| Friday, February 19, 2010 | 3:45 p.m. - 5:15 p.m. |
Hear the latest in legislative updates including information on recently introduced legislation that could have an impact on the FTC’s Funeral Rule. Mr. Peterson was instrumental in working with the FTC in 1999 regarding the Funeral Rule on behalf of MBNA and will explain what monument builders should know regarding the Rule and its effect on their businesses.
Consumer Advocacy Update
| Saturday, February 19, 2010 | 4:45 p.m. – 5:30 p.m. |
What happened in 2009 in the area of consumer advocacy and the death care industry? MBNA’s Consumer Advocate will review such issues, including the Burr Oak Cemetery situation and present her thoughts and forecasts for 2010. Those involved in the death care industry should be prepared.
Slaying the Sacred Cow
| Saturday, February 19, 2010 | 6:00 p.m. – 8:00 p.m. |
This will be a wackin’, crackin’, swinging, slinging session with the likes of Scott “Cool-Hand” Luken, Jed “Eye-Master” Hendrickson, CM, AICA, Troy “The Torch” Caldwell, CM, AICA, Bill “Shoma” Boone, AICA, and Bobby “The Hammer” Mattos, AICA describing how they did the slaying.
Avoiding Operational Disasters: Insurance and Fires
| Saturday, February 20, 2010 | 8:45 a.m. – 9:30 a.m. |
Avoiding Operational Disasters: Fraud and Financial Turbulence
| Saturday, February 20, 2010 | 9:30 a.m. – 10:15 a.m. |
Businesses today face dramatically high risks – whether related to terror, financial turbulence, security, pandemic or a host of IT and other risks. These two presentations will provide real-life experiences from re-building after a devastating fire, and detecting and dealing with fraud from a small business perspective. Be prepared by having a plan in place, asking the right questions, establishing prevention initiatives and more.
60 Great Ideas in 90 Minutes
| Saturday, February 20, 2010 | 10:45 a.m. - 12:15 p.m. |
This session will bring together ideas from attendees that can be immediately implemented by others. From cost saving ideas to human resource and business management initiatives, this session will provide attendees with a forum to present proven great ideas to boost profitability, save time and eliminate the re-inventing of the wheel.
Lunch with Keynote
The Power of Approachability-How to Get Noticed, Get Remembered and Get Business
Saturday, February 20, 2010 – 12:15 p.m. - 1:45 p.m.
Scott Ginsberg transformed wearing a nametag into a successful business! His publishing company, HELLO, my name is Scott! offers an array of products and services. And, he was voted as St. Louis’s “Young Entrepreneur of the Year,” in 2008 by The St. Louis Small Business Monthly! Scott is the author of seven books including HELLO, my name is Scott, The Power of Approachability, How to be That Guy and Make a Name for Yourself. In 2008, Scott launched his Online Training Network, NametagTV.com. This interactive learning community teaches approachability through video modules, message boards and other tools. Stick yourself out there! Scott is the only person in the world who wears a nametag 24-7 to make people friendlier. (In case you’re wondering, he has a nametag tattooed on his chest for certain occasions.) While transforming his simple idea into a business, his adventures have earned him recognition as “The World’s Foremost Expert on Nametags” and secured a spot in Ripley’s Believe it Or Not!
Scott is a regular contributor to the St. Louis Small Business Monthly, INSTORE Magazine, PR Canada and Expert Village. His conversational, content-rich articles have appeared in hundreds of online and offline publications worldwide. Also, his work has been reprinted in dozens of textbooks and resource guides. Dubbed as “The Authority on Approachability,” Scott is regularly interviewed by various online, print, radio and TV media for his unique expertise. He has been featured in hundreds of outlets such as 20/20, CNN, USA Today, The Wall Street Journal, Inc. Magazine, The Associated Press, REDBOOK, FastCompany, The Washington Post, Paul Harvey, The CBS Early Show and Headline News. He even wrote “The Quiz” on approachability for COSMO!
The Approachable Salesperson: Daily Practices for Enabling Customers to Buy
| Saturday, February 20, 2010 | 2:00 p.m. - 3:30 p.m. |
Mr. Ginsberg’s award winning, content-rich websites on the subject of approachability get as many as 30,000 hits a day from readers and audience members around the world. His blog was voted as #39 on the “Top 100 Business Blogs on the Web!” His ubiquitous web presence and powerful platform set the standard for entrepreneurs and marketers in his field, and have earned him a surprising amount of credibility seeing that he’s just some guy who wears a nametag every day.
Since 2003, Scott has worked with large companies like STAPLES, VERIZON Wireless, Boeing, Prudential Financial, UniGroup, Coldwell Banker, Gundaker Realty, Leo Burnett, Manpower and Hyatt Regency. He’s also worked with organizations like United States Jaycees, International Association of Workforce Professionals, International Cemetery & Funeral Association, American Society of Association Executives, Meeting Professionals International, National Association of Personnel Services, School Nutrition Association, Word of Mouth Marketing Association and The YMCA of America. By including MBNA and MAMBA on this prestigious list of audiences, we are confident JAM attendees will become the new experts on approachability and sales.
New Products and Services Forum
| Saturday, February 20, 2010 | 4:00 p.m. - 5:15 p.m. |
Mr. Neal will introduce each vendor participating in the 2010 JAM and facilitate an exchange of information on new products, services, people news and more. Attendees at the JAM will be among the first in the death care industry to know the latest trends, products and services and be able to use this information to keep themselves ahead of the curve.
How to Create a Compelling Vision for Your Monument Business
| Sunday, February 21, 2010 | 8:00 a.m. - 9:15 a.m. |
Your company’s vision statement is the statement of its potential and what you want your business to become. Your vision should be meaningful to you and your organization. It should be shared with employees, vendors and partners to create a unified direction. This session will help craft your vision in a way that will allow you to look at your company from a future perspective, determine where you currently excel, how you currently compete in the marketplace, what you do to judge your organization’s effectiveness, and visualize the end result of where you would like your business to be.
Diversification of Your Monument Business in Challenging Times
| Saturday, February 20, 2010 | 10:45 a.m. - 12:15 p.m. |
Being a businessperson is a tough job. When you own and/or manage a business you are hardly without problems. The business community is in a constant state of change. That means that as a business professional you have to constantly adjust in order to cope with any changes in the market. A sudden drop in the economy can potentially kill any business if the business has no contingencies in place for such situations. On top of that, the competition for market dominance never stops. These are just some of the reasons why it is wise for a business to diversify. By diversifying you are giving yourself a fallback position just in case. Diversification is not a new concept in business. Most businesses diversify as they start to grow and expand. Diversification allows a business to explore new avenues for the business in terms of being able to offer new products and services. It also allows a business to explore new markets as well since you are not limited to your old market when you diversify. You can diversify your products and services into related markets. This way, there won't be a lot of changes in terms of operations because you will be offering related products and services. Another benefit of diversifying your products and services is that you have more to offer and therefore you will be able to tap a wider market for your business. This session will explore specifically the diversification of the monument business.
| About MBUniversity: Established in 2006, MBUniversity is the educational arm of MBNA. The University was established to develop and administer educational courses for MBNA members and future members. Schools within the university are being created to address specific needs of independent monument builders. |
