Produced by MB University

Educational Session #1 – New Products & Services Forum

Friday, February 24, 2012

3:45 p.m. – 4:45 p.m.

Moderated by Scott Giddings, CM
Mr. Giddings will introduce each vendor participating in the 2012 JAM and facilitate an exchange of information on new products, services, people news and more. Attendees at the JAM will be among the first in the death care industry to know the latest trends, products and services and be able to use this information to keep themselves ahead of the curve.

Educational Session #2 – Why MBNA?

Friday, February 24, 2012

4:45 p.m. – 5:30 p.m.

By Consumer Advocate Carolyn Jacobi and Panel of Association Ambassadors
Learn about the many benefits for potential and existing members of the Association for Monument Builders in North America!

Educational Session #3 – Introduction to the Chinese Funeral Industry

Saturday, February 25, 2012

8:45 a.m. – 10:15 a.m.

By Melinda Chen of Leiyi Group - Worldwide Stones Inc.
Western and Eastern cultures have greatly differed over the centuries; however, have greatly influenced each other in contemporary times. This presentation will take an in depth look at the different styles of memorialization in each culture, comparing and contrasting them to give greater insight into the land of the rising sun.

Educational Session #4 – Memorialists and Sculptors: Drawings and Blurring the LInes

Saturday, February 25, 2012

10:45 a.m. – 12:15 p.m.

By Scott Luken, Luken Memorials, Inc.
Are sculptors and memorialists different? Learn how these two trades intertwine in their scope and differ in their practice in this intriguing session!

Keynote Luncheon – Change Is Inevitable…Growth Is Optional

Saturday, February 25, 2012

12:15 p.m. – 1:45 p.m.

By Bob Ash of Life Lessons
Change is constantly occurring all around us. The way funerals are being conducted is rapidly changing. Traditional hymns are being replaced by music from ABBA, Elvis, and the Beatles. Caskets may now be purchased in school colors, or with the number of your favorite NASCAR driver. Cremations are on the rise. By 2016, it is projected the amount of cremations and burials will be equal in this country. This is significant, as 50% of people who choose cremation also choose to scatter or store the remains away from the cemetery. In addition, the number of women funeral directors in the US has risen from 5% in 1998 to over 14% currently. This change significantly impacts how funerals are conducted. Our challenge is to understand more about the process of change, while also striving to manage it as proactively as possible. This includes why some people will always resist change. If we understand these reasons (we will explore six reasons); then we will be able to deal with change more proactively. The presentation will also include plenty of laughter...which is the shortest distance between people.

Educational Session #5 – Your Piece of The Puzzle

Saturday, February 25, 2012

2:00 p.m. – 3:30 p.m.

By Bob Ash of Life Lessons
Each of us is known by the choices we make in life…both personally and professionally. As we interact with people, our greatest impact is made by our example. This is especially true when dealing with the baby boomer generation, which began turning 60 in 2006. Their spirit of looking at the individual has greatly influenced the world we live in today, and how death is being faced. At the same time, we are dealing with a different generation of younger people who want web sites designed for them when they die, or desire video tributes instead of traditional services. This presentation will center on the behaviors we choose that impact those we work with and do business with each day. These behavior choices (our puzzle pieces) shape our lives and the lives of others. What are we willing to risk? What is the focus of our dreams? How much do we really care about others? What are our personal and professional expectations? As we answer these questions, laughter will also be included.

Educational Session #6 – Are You an Ostrich, or an Eagle?

Saturday, February 25, 2012

4:00 p.m. – 5:15 p.m.

By Don Calhoun, CM of Murphy Granite Carving, Inc.
Are you an Ostrich or an Eagle? In 2011, MBNA set up a cremation task force to understand the historical trends of cremation, how they impact us, and what can we do about it. As a member of the task force and incoming President, Donald B. Calhoun, CM, will provide us with a “State of the Union – Cremation” address. You will gain a clear understanding of the current statistics and trends in cremation and how this affects all of us. You will have to decide if you will respond by soaring…or sticking your head in the sand. Never before in our industry’s history, have our attitudes and actions been more important. We have the power to determine how respond as a memorial industry. Current industry leadership perspectives will be examined, followed by an open ended forum. Don’t be an ostrich and believe that cremation is the alternative form of disposition. Be an eagle and gain a clear laser vision to help you soar into the future empowered with understanding and purpose of our task at hand.

Educational Session #7 – 60 Ideas in 60 Minutes

Sunday, February 26, 2012

8:00 a.m. – 9:15 a.m.

By Ron Bartholomew, CM of Wake Monument Company
This session will bring together ideas from attendees that can be immediately implemented by others. From cost saving ideas to human resource sand business management initiatives, this session will provide attendees with a forum to present proven great ideas to boost profitability, save time and eliminate the re-inventing of the wheel.

Educational Session #8 – Marketing 101--Effective Communication Branding for the Monument Industry

Sunday, February 26, 2012

10:45 a.m. – 12:00 p.m.

By Donald A. Mounce, APR, D.A. Mounce & Associates and MBNews Editor
How does your monument business get maximum marketing visibility in your service area? How do you best brand your company name within your marketplace? How can you get significant ROI from your effort? Do you have to hire a communication agency to make an effective marketing impact? How and when do I prepare a news release? MBNews Editor Don Mounce will share his experience from over 25 years in marketing communications for large global corporations and small businesses alike, including associations and its members. Don will give you some basic tips and training on how to do marketing yourself, or how to seek help as desired. Attendees are also encouraged to bring their ideas and questions for group discussion and review. And, Don will discuss OBI...his own special concept for your success in monument industry marketing!
About MBUniversity: Established in 2006, MBUniversity is the educational arm of MBNA. The University was established to develop and administer educational courses for MBNA members and future members. Schools within the university are being created to address specific needs of independent monument builders.