MB NEWS
Monument Builders of North America
MB News is the official monthly publication of the Monument Builders of North America, which celebrated its 100th anniversary in 2006. Issue date for MB News is the first of every month.
MBNA’s Mission
To define and promote memorialization in a viable, innovative and diversified way for the membership and to enhance the awareness of memorialization by the general public and the remembrance industry.
WHO Reads MB News?
MB News’ mail-out circulation is nearly 1,000. Its readers are MBNA members in North America (including Canada) and about 60 international. Members are primarily owners of monument builder companies or Certified Memorialists® within a monument builder shop. These are the key people who buy and specify products and supplies—everything from granite, small hand tools used in the industry, to trucks and truckmounted cranes. The companies range in size from 1-2-person operations to companies with 30 or more employees.
The pass-along readership is very good within these companies. Total readership of any monthly issue is estimated at up to 3,000 people who have the ability to buy or specify products. And, because of the “art” aspects of memorials featured and the high quality of the magazine, readers tend to keep their copies available for future reference. Your ad placed in the MB News will receive good exposure over a long period of time.
WHY Do They Read MB News?
Each month, MB News focuses on bringing timely editorial content of high interest to its readers.
- The latest and best in memorial art—from personalized memorials for individuals to largescale public memorials.
- Information that will help readers in their day-to-day business operations.
- A Certified Memorialist® writes a semi-monthly column, “Are We There Yet?”, which focuses on innovations, trends and a worldwide view of memorialization.
- Consumer Advocacy Update
In 1997, MBNA established a Consumer Advocacy Program that works with individual members and their customers, ensuring they are aware of their rights and choices in memorializing family and friends. The program is strictly funded through contributions from members and industry associations. The consultant contracted as MBNA’s consumer advocate writes a monthly column that updates readers of consumer advocacy issues in individual states.
- PLUS—Important industry and association news.
2010 EDITORIAL CALENDAR
JANUARY
International Impact on the North American Marketplace
FEBRUARY
Insurance, Safety and Business Issues
MARCH
Sales, Marketing and Publicity Trends and Innovations
APRIL
Post-Convention Issue
MAY
Monument Design and Creativity
JUNE
What's New in the Monument Builders Marketplace
JULY
Small Businesses Capturing Large Projects
AUGUST
Education and Training Concepts
SEPTEMBER
Intellectual Property Protection
OCTOBER
Social Media Marketing on the Internet
NOVEMBER
Pre-Convention Issue
DECEMBER
Business, Estate and Tax Planning for the New Year
INVITATION TO MEMBERS & ADVERTISERS
We invite you to participate in the development of these special features for all our readers in 2010. Share your ideas and information. If you can contribute photos, tips, anecdotes or provide
some good leads, please contact Don Mounce at mbnews@monumentbuilders.org).
SUBSCRIBE
Click here to subscribe to MB News 
ADVERTISERS
If your marketing plan looks to reach a group of highly dedicated and professional monument and memorial retailers then look no further than MB News. The official publication of Monument Builders of North America, MB News gives you the greatest opportunity to showcase your products and services to your primary customers on a monthly basis.
A "must read" among monument and memorial professionals, MB News keeps members up-to-date on issues that affect their business; showcases the art, history and culture of memorialization; and provides insight to help them grow and prosper. To our subscribers, MB News is more than a publication, it's a business tool that helps them produce meaningful results.
Regular departments cover the latest association news including leadership news, consumer advocacy updates and member success stories. Feature articles highlight innovative industry concepts, historical and cultural articles regarding the art of memorialization, grief counseling and business articles focusing on topics such as marketing, finances, and technology.
MB News offers lots to our subscribers and has a lot to offer your company too. Reserve your advertising space today by reviewing the MB News media kit and completing an advertising contract.
For additional questions, contact MBNA Headquarters at 800.233.4472 or via email at mbnews@monumentbuilders.org
MBNA Media Kit
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