MBUniversity Webinars

Picture Perfect Monuments
Date: Tuesday, August 16, 2011
Time: 3:30 PM ET / 2:30 PM CT / 1:30 PM MT / 12:30 PM PT [Prevailing Time]
Presenter(s): John Scott, AICA
Field of Study: Business
CUE Credit: 1 Credit Hour

No advanced preparation or prerequisites are required for this course.

Course Description
A 17-year veteran of the monument industry, John has developed an affinity for digital photography that has made his business unique and more marketable to his client base. In this presentation, you’ll learn the basics of digital photography, how to photograph memorials, editing and organizing your photos, and where you can get training! Don’t miss out on this presentation that could change your whole marketing plan!

About Our Presenter
Back in 1992 John W. Scott, AICA owner of High Cross Monument Co. started to create a niche market in an industry he knew nothing about, hardly a recipe for success. Though he had worked for years in the financial data processing industry, the idea to become a monument builder specializing in memorials with traditional Celtic design kept eating at him. He understood his target market, knew how to reach them and truly believed they would be receptive if he could provide them memorials with top quality design and workmanship.

The courses offered by the EGA and networking with others in the Monument Builders of the Southwest proved to be invaluable resources in surviving the first few years. He combined what he had learned from attaining his BA in Marketing with the practical skills he learned from his friends in the MBSW, threw in all the skills he had picked up working in sales and customer support over the prior years and managed to make his dream a reality. In 2000 he was invited to join the American Institute of Commemorative Art. He is a past and current board member of the MBSW and serves as webmaster both to them and the AICA. The networking provided by the various professional organizations has been critical to surviving in our industry and serving the MBNA is a way of saying thank you for all the support he has received over the years.

$25.00 for MBNA Members / $65.00 for Non-Members
Note: Registration is FREE for Certified Memorialists®.



What is an MBUniversity Webinar?
A MBUniversity Webinar is a live, interactive 60-minute conference presented over the telephone and over the Internet. You can attend from any location that has telephone and Internet access. You pay just one registration fee for as many participants as you wish at each call/log-in location.

Note that high-speed Internet access is not mandatory – the system works with dial-up but you must have separate connections for the audio and video portions if you wish to listen and watch simultaneously. You may use cell phones for the audio if you have only one connection or if you must be away from a computer for the webinar.

Who presents at an MBUniversity Webinar?
Your webinar will have one or more speakers who are recognized experts on the topic. Conferences typically include a Q&A session; you can ask questions by phone or instant messaging options.

CEU Credits
The MBNA Certification Program was developed as a result of a three-year study program by some of the industry's most recognized leaders. It raises the professional standards to those engaged in the memorialization industry and awards the top level of competence and ethical conduct. The MBNA Certified Memorialist® (CM) designation is the highest honor of professional achievement available in the memorial industry. Certification is awarded to individuals, not a firm as a whole. Both Members and non-members of MBNA can apply to become a CM.

Requirements to earn the “Certified Memorialist”® designation under the MBNA Certification Program are divided between successful completion of the examination, which is based upon material in the Certification Manual, and the accumulation of points awarded for participation in the specific activities listed below. To achieve initial certification, a minimum of 50 points must be accumulated; individuals have a maximum of 5 years immediately preceding application for certification during which to accumulate the required points.

To maintain the “Certified Memorialist”® designation under the MBNA Certification Program, an individual must earn a minimum of 30 points in these categories over a period of 3 years. Recertification must be made 3 years from the last designated certification.

This program has been approved for one Continuing Education Unit (CEU) towards initial or recertification as a CM®.What does my registration include?
Your registration includes long-distance charges for the audio portion and log-in to the video presentation. Once logged in, all handouts are downloadable prior to the start of the webinar. MBUniversity webinars also include one hour/unit of Continuing Education.

Why MBUniversity Webinars?

No wasted time. Get right to the heart of the matter in a 60-minute session designed to easily fit into your busy schedule.

No airlines. No travel. No time out of the office. Listen and follow along from the comfort and convenience of your desk or conference room.

A telephone and computer are all the equipment you need. Just dial in and log-in to the system. That's it.

Ideal for multiple attendees.
Use a speakerphone and projector and invite as many people as you want to participate - at no extra cost to you.

MBUniversity Webinars are a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars.