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Monument Builders of North America
MBNews is the official monthly publication of the Monument Builders of North America. The Issue date for MBNews is the first of every month.

MBNA’s Mission
To define and promote memorialization in a viable, innovative and diversified way for the membership and to enhance the awareness of memorialization by the general public and the remembrance industry.

WHO Reads MB News?
MBNews’ mail-out circulation is nearly 1,000 copies. Its subscribers are MBNA members in North America and about 60 internationally. Members are primarily owners of monument builder companies or Certified Memorialists® within a monument builder shop. These are the key people who buy and specify products and supplies—everything from granite, small hand tools used in the industry, to trucks and truck-mounted cranes. The companies range in size from 1-2 person operations to companies with 30 or more employees.

The pass-along readership is very good within these companies. Total readership of any monthly issue is estimated at up to 3,000 people who have the ability to buy or specify products. In addition, because of the “art” aspects of memorials featured and the high quality of the magazine, readers tend to keep their copies available for future reference. Your ad placed in the MBNews will receive great exposure over a long period of time.

WHY Do They Read MB News?
Each month, MBNews focuses on bringing timely editorial content of high interest to its readers.

  • The latest and best in memorial art—from personalized memorials for individuals to largescale public memorials.

  • Information that will help readers in their day-to-day business operations.

  • Stories, columns and case studies with MBNA membership focuses on creativity, innovations, trends and a worldwide view of memorialization.

  • Consumer Advocacy Update: In 1997, MBNA established a Consumer Advocacy Program that works with individual members and their customers, ensuring they are aware of their rights and choices in memorializing family and friends. The program is strictly funded through contributions from members and industry associations. The consultant contracted as MBNA’s consumer advocate writes a monthly column that updates readers of consumer advocacy issues in individual states.

  • PLUS—Important industry and association news.


2013 EDITORIAL CALENDAR

DECEMBER 2012
Business, Estate and Tax Planning for the New Year

JANUARY 2013
Business, Estate and Tax Planning

FEBRUARY 2013
TBD

MARCH 2013
Sales/Marketing and Publicity Trends and Innovations

APRIL 2013
Post-Convention Issue

MAY 2013
Monument Design and Creativity

JUNE 2013
What's New in the Monument Builders Marketplace

JULY 2013
International Impact on the North American Marketplace

AUGUST 2013
Education and Training Concepts

SEPTEMBER 2013
Intellectual Property Protection

OCTOBER 2013
Next Generation of Monument Builders

NOVEMBER 2013
Pre-Convention Issue

DECEMBER 2013
TBD

INVITATION TO MEMBERS & ADVERTISERS
We invite you to participate in the development of these special features for all our readers in 2012. Share your ideas and information. If you can contribute photos, tips, anecdotes or provide some good leads, please contact Don Mounce at mbnews@monumentbuilders.org).

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ADVERTISERS


If your marketing plan looks to reach a group of highly dedicated and professional monument and memorial retailers then look no further than MB News. The official publication of Monument Builders of North America, MB News gives you the greatest opportunity to showcase your products and services to your primary customers on a monthly basis.

A "must read" among monument and memorial professionals, MB News keeps members up-to-date on issues that affect their business; showcases the art, history and culture of memorialization; and provides insight to help them grow and prosper. To our subscribers, MB News is more than a publication, it's a business tool that helps them produce meaningful results.

Regular departments cover the latest association news including leadership news, consumer advocacy updates and member success stories. Feature articles highlight innovative industry concepts, historical and cultural articles regarding the art of memorialization, grief counseling and business articles focusing on topics such as marketing, finances, and technology.

MB News offers lots to our subscribers and has a lot to offer your company too. Reserve your advertising space today by completing the online insertion order form.

For additional questions, contact MBNA Headquarters at 800.233.4472 or via email at mbnews@monumentbuilders.org
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