Monument Builders of North America
MBNews is the official monthly publication of the Monument Builders of North America. The Issue date for MBNews is the first of every month.
To define and promote memorialization in a viable, innovative and diversified way for the membership and to enhance the awareness of memorialization by the general public and the remembrance industry.
WHO Reads MBNews?
MBNews’ mail-out circulation is nearly 1,000 copies. Its subscribers are MBNA members in North America and about 60 internationally. Members are primarily owners of monument builder companies or Certified Memorialists® within a monument builder shop. These are the key people who buy and specify products and supplies—everything from granite, small hand tools used in the industry, to trucks and truck-mounted cranes. The companies range in size from 1-2 person operations to companies with 30 or more employees.
The pass-along readership is very good within these companies. Total readership of any monthly issue is estimated at up to 3,000 people who have the ability to buy or specify products. In addition, because of the “art” aspects of memorials featured and the high quality of the magazine, readers tend to keep their copies available for future reference. Your ad placed in the MBNews will receive great exposure over a long period of time. To our subscribers, it is more than a publication; it's a business tool that helps them produce meaningful results.
WHY Do They Read MB News?
Each month, MBNews focuses on bringing timely editorial content of high interest to its readers.
- The latest and best in memorial art—from personalized memorials for individuals to largescale public memorials.
- Information that will help readers in their day-to-day business operations.
- Stories, columns and case studies with MBNA membership focuses on creativity, innovations, trends and a worldwide view of memorialization.
- MBNA Leadership writes a monthly column, which features insights and perspectives from members of MBNA’s Executive committee about the industry and the association as a whole.
- Consumer Advocacy Update:
In 1997, MBNA established a Consumer Advocacy Program that works with individual members and their customers, ensuring they are aware of their rights and choices in memorializing family and friends. The program is strictly funded through contributions from members and industry associations. The consultant contracted as MBNA’s consumer advocate writes a monthly column that updates readers of consumer advocacy issues in individual states.
- PLUS—Important industry and association news.
INVITATION TO MEMBERS & ADVERTISERS
We invite you to participate in the development of these special features for all our readers in 2015. Share your ideas and information. If you can contribute photos, tips, anecdotes or provide some good leads, please contact Don Mounce at firstname.lastname@example.org or contact MBNA Headquarters at 800.233.4472.
MBNews 2015 Editorial Calendar
Business, Estate and Tax Planning
Cremation Industry Trends MARCH Sales/Marketing Issues
Post-Conference Issue MAY MBNA Awards / Cremation Memorialization
What's New in the Monument Builders Marketplace
International Impact on the North American Marketplace
Geological and Quarrying Issue
Design Notebook Issue
Publicity Trends and Innovations